Do you know? A professional event planner makes the difference! Cesare Pavese has rightly said, “We don’t remember days, we remember moments.” Planning an event is quite long and essentially wise process. Each step in an event planning defines the success of that event. Advertising is an important to step to plan an event. Ads are the cave art of the twentieth century. Creative without strategy is called an art, creative with a strategy is called advertising. Then what are you waiting for…There is nothing to worry... after all what worries you masters you! Let’s jot down fun ways to advertise events…!!
1) Using social media -
Logos of different social networking websites
Facebook custom audiences will allow you to advertise regarding your upcoming events. This will help ads reach maximum Facebook visitors. Facebook makes its audience sit in the cool cafeteria and explore the amazing world and so it is an important media to advertise an event. Other social marketing ideas like Twitter and LinkedIn are best option to promote an event. Posting a countdown is too amazing idea to create buzz before event amongst people. Infographic, Instagram video or even a live digital calendar tool can be helpful as a reminder and excitement. Besides event can also be updated on company’s website.
2) T-shirts and caps -
A t-shirt designed for an event mentioning the sponsor of the event
Printing slogans and catchy phrases related to upcoming events on t-shirts and caps can publicize the event. For example - printing “An event for you, an event for all” and few short details about the event on a t-shirt. A designed logo as well can be prescribed for the event. A team of the event can wear them and make a road show to increase mouth publicity. Wristbands of the logo and slogan can be circulated amongst young ones.
3) Tattoos -
Event logo tattooed temporarily along with its hashtag
Painting tattoo including the logo of the event is one of the fun ways to promote the event. India’s most of the population comes under the term ‘Youngsters’ who are crazy about tattoos. They too can be involved in the process of advertising. By this means college media too can be included in an advertising campaign.
4) Spreading word about guests of the event -
A poster of a corporate event with pictures and information about the special guest
Guests of the events are the center of attraction for any kind of event. Moreover, if they are celebrity personality, people are more interested in the event. Individual images featuring special guests of the events can be put on or circulated.
5) Offering discounts or incentives to early birds -
Early bird discounts can be offered for publicizing the event
Even if the event has a price tag, providing attracting the offer of reduced tickets to early birds can attract many audiences. Many digital vouchers can be introduced. Posting on social media about these discounts will also prove to be helpful.
6) Conducting contests -
Debates on related topics conducted by a panel of experts or participants from the audience
Conduction contests will gather a huge mob. Interesting contests can be conducted. Conducting marathon, puzzle bee, debate based on topics related to the event, conducting forums etc. will create excitement amongst the people. The stage can be used to publicize the related upcoming event. People can be involved by asking their suggestions for the event. It will make them happy and create enthusiasm amongst the audience and will help to mouth publicity about the event.
7) Informative brochures -
Such templates can be used to make event related information brochures and flyers
A well-designed brochure will catch the attention of the readers. It should also be easy to conceive and hence produced at the higher level. Using cartoons and catchy talks will probably convince readers to attend event of the company although they are new to the company. The brochure should have detail information about the events. All the positive points of the company should be put down in a detailed manner. Besides this print media can be used at its best by designing templates, invitation cards, hoardings and banners. Banners can be placed at a place where they are easily seen by the people. At the same time, local media should not be neglected and sufficient amount of pamphlets should be circulated.
8) A balloon day -
Big helium balloons can be used to highlight the name of the company and its events
Conducting a social fair from the company is one of the easiest ways to advertise upcoming events. It can be used skillfully to spread information to the people about an upcoming event which they are not aware of. Most of the times they are not interested just because they are unaware of the company and its events. But the platform can be wisely utilized to make them aware of and catch their attention. Helium balloons can be released in the air with logo and idea about the upcoming event on it. Balloons can be distributed to children and make them happier. This is the best way to directly reach to the masses and involve them into the process of knowing about company’s events. Although it is not possible to attend each and everyone personally at least paying hid to their happiness and serving them, best will help develop a good customer – company relationship.
9) Audio- video media -
Audio-video media used creatively to spread information about the company and its events
Making funny films and films on the evolution of company for advertisement can be released. Catchy jingles and slogans on the radio will drive attention of the masses and message will reach to every home. Besides a picture speaks a thousand words! Emotional series of videos can be developed depicting company’s honest service to the people and bond that promises to serve for years to come. With this information about upcoming events can be depicted.
10) Skits -
Short skits about the corporate event can be performed in colleges
Skits can be planned and performed on roads, in colleges and near the markets to spread mouth-to-mouth publicity on upcoming events. Skit can be utilized as the media to describe superiority of the company in the corporate world and its earnest wish to serve people from each and every stratum of the society.
11) Event within event -
A module of upcoming events can be introduced at the end of the event
Planning for next event at the end of the present event will give the benefit of updating it in the ongoing event itself. That is, next event can be informed about to masses in the event that is presently being conducted. At the end of the event, mouth publicity for the next coming event can be done. This will prove to be the easiest way to publicize an event to a target audience. Besides, a short video can be shown stating nature of the upcoming event.
12) Offering free consultations -
Conducting free consultation sessions can help in advertising the upcoming events
Offering free consultations to the people wishing to buy your service is the best way to develop a better relationship with customers. It can prove to be a best and cozy place to publicize next event. It might prove to be one of the best events that the customer is waiting for….!!
These ways will surely help you to advertise your upcoming events. So, pull up your socks!! Work hard in silence and let your success be your noise. Make it simple, make it memorable, make it inviting to look at and make it fun to experience!!